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HTC 10 Launched.

On its website today, HTC unveiled the HTC 10. This is the phone HTC hopes will take on Samsung’s Galaxy S7, LG’s G5, and Apple’s iPhone 7. HTC’s latest attempt to save its smartphone business is a flagship with the tagline “Power of 10” which, apparently, symbolizes “greatness and independence but also that the whole is greater than the sum of its parts.” In other words, the company claims — just as every other smartphone manufacturer tries to — that the latest flagship offers more than just a new metal design, better camera, and improved performance. And yet, those are indeed the highlights that HTC insists will save it. HTC’s press release, leaked to us ahead of the official announcement, uses nonsense marketing-speak like “inspired by light and sculpted to perfection” when describing the new design. But in short, you can expect a full glass front that merges with the metal body. The company also notes that the HTC 10 was subjected to over 168 hours of extreme temperatu